Elevate Your Brand with Worcestershire County Cricket Club
Worcestershire County Cricket Club (WCCC) offers extensive branding and sponsorship opportunities designed to provide maximum exposure for your business. Whether through pitch-level perimeter advertising boards, match sponsorship packages or digital promotions, your brand will be seen by tens of thousands of visitors at Visit Worcestershire New Road and hundreds of thousands more through televised matches and our digital platforms.
A Club Steeped in History and Community
Worcestershire County Cricket Club is more than just a cricket team; it is a historic institution renowned for its commitment to excellence on and off the field. Our club has been home to some of the greatest players in the sport and continues to uphold strong values of family, teamwork, and community engagement.
By partnering with us, you align your brand with an organisation that values integrity, passion, and progress. Our forward-thinking ethos ensures that our partners benefit from meaningful engagement with both local and global audiences.
Ashley Giles, our Chief Executive Officer
“We want to create great partnerships with businesses and we want them to have a great time, to get great value for money and for all of our partners to work with us to help create a better future for Worcestershire.”
Why Partner With Us?
- Unrivalled Exposure: Reach tens of thousands of spectators at our historic ground and millions more through broadcast coverage.
- Community Engagement: Be a part of our deep-rooted connections with local businesses, charities, and grassroots cricket.
- Exclusive Networking: Join an elite group of partners and sponsors with access to exclusive club events and hospitality experiences.
- Tailored Packages: We work closely with each sponsor to create a bespoke package that aligns with your marketing goals.
Joe Tromans, our Commercial Director
“I’m incredibly proud to be part of a club with such a rich history and a forward-thinking mindset when it comes to developing relationships. Our modern sponsorship assets deliver exceptional value to our partners. With our vast array of assets across physical and digital channels, we can craft truly bespoke packages to help your business meet its goals. More importantly, we see all our partners as close members of the Worcestershire family, valuing the human element and working closely together to achieve shared success.”
What Our Partners Say
“Working with Worcestershire has been our first partnership experience for Pluxee UK, and we have been absolutely blown away by the results”
– Graham James, Pluxee UK – Worldwide consumer benefits provider
“It’s very special to be part of it all, and great to be supporting our Club in Worcestershire”
– Anja Potze, Independent Jeweller
“Seeing our brand visible, adds credibility to us. It shows that we’re serious, we’re a big organisation and we’re delighted to put our brand alongside the Worcestershire County Cricket Club brand”
– Dale Parmenter, DPRG – global communications agency
The Boundary Club
All sponsors and partners receive exclusive access to the Boundary Club, a dedicated space designed to bring together the Club’s business community. Network with local businesses, participate in special experiences in a relaxed and informal manner and enjoy monthly events throughout the year.
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