Worcestershire County Cricket Club can today confirm a new partnership with Alt-Group, who join the club as the official Solar providers.
Alt-Group, based in Worcester, are a engineer-founded energy company delivering tailored end-to-end solar solutions.
The partnership will see Alt-Group bring its expertise in renewable energy innovation and installation to the Club’s New Road ground, supporting Worcestershire’s ongoing commitment to sustainability while strengthening connections with leading local businesses.
The Club’s commitment to working with local brands has played a key role in the new partnership, where the Club will harness its extensive reach to continue Alt-Group’s growth whilst they undergo an important rebrand.
CEO at Alt-Group, Phil Mole, expressed his delight after announcing the new partnership.
“As a business with strong roots in the region, partnering with such an iconic and historic club as Worcestershire County Cricket Club is incredibly meaningful for us. The Club’s values, its connection to the local community and its support for local businesses closely align with our own at Alt-Group.
We’re delighted to be working together and look forward to building a strong partnership that supports both organisations into the future.
“Everyone at Alt-Group is very excited about the potential this new partnership holds.”
Joe Tromans, Chief Revenue Officer at Worcestershire County Cricket Club added:
“We often speak about the significance of partnerships being a two-way relationship, where we want to be able to offer as much value to our partners as possible.
“Alt-Group are a fast-growing business, who are currently transitioning through a very exciting rebrand, where we are looking forward to using our wide reach to help maximise their growth.
“We are delighted to be able to partner with them at what is a really exciting time.”
Alt Group
